Nahmias Group develops the following types of logos: Wordmarks, Lettermarks, Combination marks, Emblems, and Symbols/Icons. We work closely with our clients to understand their vision and desired use for a logo. These five types of designs mentioned above perform very different functions regarding branding. The lettermark displayed here was developed for our technology consulting division because many clients found it difficult to spell and pronounce the first name.
Thus, we opted for a typographic designed which used the first letter initials of the company’s name to design a logo that was easier to remember. By using this symbol, we were able to better illustrate our company without distracting from our service offerings. Some companies that use this type of logos include Google, Motorola, and Pinterest.